Give Your Brand The Leverage It Needs With Online Marketing

Branding and brand recognition are two things the web has to offer anybody who is online. The hours we spend on the internet browsing through several pages, or even just our Facebook pages, gives us enough time to identify a few logos, or come across a new brand. Have you ever been asked if you’ve heard of a service on the web as you suddenly recalled it’s company logo? Or advertisement? This is the advantage we can all have as marketing strategists who take advantage of the platforms our customers use to discuss and exchange information.

Online marketing is a skill that needs to be perfected. There’s no single strategy, but there are leading platforms that you can join to attract your customers. Here’s how each of them work and how they can give you that significant push to the top:

1. LinkedIn. Let’s begin on the level of business and create a network of the world’s professionals – top executives to blue collar employees. LinkedIn is a social media platform that houses the curriculum vitae of the most important people in the industry you wish to target. On top of that, it serves as a business directory, putting your brand into the book of who’s who. Connect on the individual level and create a profile for your company that everybody can follow. Organic leads are best gained through this.

2. Twitter. It’s a cocktail conversation, essentially. And it involves your customers. Find out what they’re each saying about you and engage them in conversation that they can appreciate. Twitter is probably the fastest moving viral tool on the web today. Anyone who is active on Twitter will know that if you disappear for awhile, you miss out on a ton of information. Keep tweeting; everybody is reading. And don’t forget to redirect them to your landing page.

3. Facebook. The mother ship of all Online Marketing strategies now lies in the hands of Facebook. In as much as SEO is important for search, we are now beginning to learn that Facebook pages are gaining more traffic than landing pages of company websites. If that is the case, then applications and pages on Facebook are about to change the face of how we do business. Advertising on the site and targeting specific audiences will also come easy for those who want to speak directly with their prospects.

Engage your clients in an informal conversation and gain their trust through social media. It’s a great online tool that enhances camaraderie among individuals and you can make the most of it by joining in the fun!

An Effective Online Marketing Strategy To Generate More Website Traffic

If your internet business does not have an online marketing strategy it will struggle to survive. Without a strategy, there will be no clear plan how potential customers will find you online and see what you’re all about. One technique to easily and inexpensively market your business is article marketing. You can either write the articles yourself or hire someone to write them for you. The objective of article marketing is that the articles promote your website through the use of backlinks contained within them. It is also a smart search engine optimization strategy as the articles act as signs directing traffic to your website.

What Is Online Marketing?

Every online marketer knows that the more traffic a website receives, the higher the likelihood that sales will also increase. You can’t sell your products or services if people are not aware of what you have to offer to them. This is why you need online marketing to get your business name out to the public. It take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements. And this is how article marketing works.

Article marketing is a subtle online marketing strategy. It is written content that you supply to article directories who then publish it online for free. Your article should provide enough information to make the reader interested and want to click on the link within your article to your website. If you write the articles in an informative way that gives value, then you’ll drive traffic to your website but if you write it as a hard-hitting sales letter, you’ll end up pushing people away.

How Does Article Marketing Work?

Article marketing will not generally produce large amounts of traffic directly from article directories. The majority of article traffic comes through search engines. So why not just put the articles directly on your own website? Well, article directories have built-in authority with search engines. This means that their pages will typically rank faster and easier than pages on websites with less authority, like your website. As a result, you can use an article directory as a marketing resource to pick up search engine traffic to drive it to your article.

So as an online marketing strategy, how does article marketing drive traffic to your website? When you submit your content to an article directory, you will have a resource box at the end of the article where you can insert a link to your website. Your resource box is one of the most vital components of your entire article. If the resource box is boring or does not give readers a reason to click through to your online business website, they will leave without visiting it.

When your articles are on an article directory website, they are also available to other website owners to publish that article on their website, with the link back to your website. The more links pointing to your website, the more importance search engines give it. This will then improve your the placement of your website in the search engine results.

Getting Your Content On Article Directories.

Once your articles are written and edited, the next step is to submit them to article directories. Always make sure you use fresh content, because if you submit the exact same article to different directories some will detect that it is duplicate content and refuse to publish it.

By submitting content to more than one directory, you cast a larger net into the sea of traffic to push it towards your website. People are searching the internet all the time to find information. If that information is connected to your online business, they can come across your article, read the content and if they feel they have gained some important or valuable information, they will follow the link to your website to find out more.

Submitting articles to directories should be an ongoing process rather than a “submit once and forget it.” The more well-received articles you submit, the more your reputation as an expert will grow and the higher you’ll rank in search engines.

Economic Dip No Indicator of Your Online Marketing Future

With the UK avoiding a third dip recession and the economy weakening what hope is there for online marketers?

Plenty! The jobs market may be shrinking and manufacturing in decline but that doesn’t mean there isn’t a buoyant market out there hungry for information products. You just have to find it and give it what it wants. Simple.

So how should you go about it? Look at markets where people are hunting information. What is it that they want? What is their biggest and most compelling problem? Can you solve it? Can you put together a free product to give away?

Do some investigation. Read forums in different niches. Look on books selling on Amazon. What are trends you can latch onto and develop products for that market.

The issue with most markets is not that the information is not out there, it is. It’s just that people are lazy. They can’t be bothered to do the research. They’d rather someone else did it for them and spoon fed them.

This is where the online marketer can win. You see doing the spade work that others can’t or won’t do is where you can win. Gather your information and put it together into a small report. Give it away for free. Why you ask?

Give your customers the basics for solving an issue. They will see you have delivered them value. This in turn means you are connecting directly with the customer. Your aim is to build up trust. This won’t happen overnight.

It’s estimated you need to ‘touch’ or ‘connect’ with people at least seven times to make them buy from you. So when giving away your free report make sure you capture their e-mail address. By doing this you can start a dialogue.

The best way of doing this is by using an auto responder service such as AWeber. You can send out regular emails and posts to people on your list. You can try it for $1. The aim isn’t to sell but to offer help, advice and guidance.

In order to connect with people regularly start article marketing or blogging. This builds up more credibility in the market for you. You are trying to become the authority in your chosen sector so people look to you for advice.

Once you’ve made the connection and begun communicating with people you can find out what they want. How? Why not ask them? You can get direct feedback or you can do a survey. Use free tools like Survey Monkey. Armed with this information you can build and develop new products to service your market. You could even take your original report and break it down into a series of reports each going into much more detail of resolving issues.

Take it a step further and turn those items into videos. You can post them for free on YouTube. Use the audio from your video and make an MP3 file or CD. Use Audacity, another free resource tool.

Each and every item is another product for a hungry market will be looking to consume. If you offer real value and make the right connection you can really build and develop a lucrative and profitable online market.

To start an online business can be a relatively low cost affair. You can try and test different ideas to find the right market for your products. Ultimately the aim is to build a list of customers, give them good information and value, and provide them with products that will help solve their problems.

The state of the economy should never be an indicator of how successful your online business can be. Ultimately internet marketing success is feeding clients what they want, when they want them, and at a price that reflects the value to them. Meet those needs and your online marketing future will be bright.